Geography of the Exhibitions and Trade Fairs
نویسندگان
چکیده
منابع مشابه
Using trade fairs in key account management
Trade fairs play an important role in marketing. In many cases, exhibitors view trade fairs as an opportunity for transactional selling, and thus may overlook opportunities that exist for initiating and building relationships with key accounts. This paper maps exhibitors’ and visitors’ exhibition objectives against key account management (KAM) activities, and in particular examines the role tra...
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This paper describes the activities performed to define the user requirements of a system named FAIRWIS (Trade Fairs Web-based Information Services), project which is being promoted by the European Commission under the IST program. Detailed analysis of users involved in the business of trade fairs, the environment in which they operate and the tasks they perform have been carried out. The study...
متن کاملTechnology, Geography, and Trade
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive o...
متن کاملMotivations to Participate in International Trade Fairs: The Portuguese Experience
Aims: This study explores the prime motives and barriers that drive or inhibit the Portuguese exporting Small and Medium Enterprises (SMEs) to exhibit at an international trade fair. Study design: Survey, based on a questionnaire sent by email. Place and Duration of Study: 68 Portuguese exporting SMEs, between January and July 2012. Methodology: The present study was conducted in Portugal and s...
متن کاملNon-Deterministic Location Model on PDA ́s for Fairs, Exhibitions and Congresses
The launch of the first official electronic exhibition guide (eGuide) for palmsized computers at the CeBIT established a new generation of personal assistants for fairs and exhibitions. Meanwhile the electronic guides have been used on world biggest trade-fairs as well as house-shows and congresses. Mobile information systems require an useful guiding functionality with maximal personal freedom...
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ژورنال
عنوان ژورنال: Geografické informácie
سال: 2013
ISSN: 1337-9453
DOI: 10.17846/gi.2013.17.1.114-126